Bastion

Amazon PPC Targets by ASIN

Window Jun 21 - Jul 21, 2026 · data pulled 2026-07-23 · prepared for Erik (DEFY)

$16,589Ad spend 30d

$51,128Ad sales 30d

3.08xBlended ROAS

32.4%Blended ACOS

$75,760Total Amazon rev

ASIN / SKU	Price	Product cost	Amazon fees	Profit/u before ads	Spend 30d	Ad sales	ACOS now	Breakeven ACOS	TARGET ACOS	TARGET ROAS	Status	Instruction
PEN-BLTACN-ALTFB	$29.99	$5.88	$8.90	$15.21	$1,724	$3,255	45.9%	50.7%	35.5%	2.82x	CAP	Cap the budget and lower bids until ACOS comes down to target.
B01NAB328R PEN-BLTACN-STS	$44.99	$10.72	$12.77	$20.86	$1,391	$3,200	37.6%	46.4%	32.5%	3.08x	CAP	Cap the budget and lower bids until ACOS comes down to target.
B09QS1YLP4 PEN-SLMBLT-ALPNK	$33.6	$5.64	$9.44	$18.52	$1,067	$1,007	91.7%	55.1%	38.6%	2.59x	FIX	Do not add spend. Listing/price issue to fix first.
B09GBL7CCM PEN-BLTACN-ALPPL	$29.99	$4.87	$9.49	$15.06	$967	$2,037	41.1%	50.2%	35.2%	2.84x	CAP	Cap the budget and lower bids until ACOS comes down to target.
B08KYJ8PTC PEN-BLTACN-TTN	$54.99	$19.89	$15.36	$19.12	$956	$2,038	40.6%	34.8%	24.3%	4.11x	FIX	Do not add spend. Listing/price issue to fix first.
B08ZYZXSF8 PEN-BLTACN-ALRED	$29.99	$4.86	$9.99	$14.41	$953	$3,263	25.3%	48.0%	33.6%	2.97x	SCALE	Increase budget. Keep raising spend while ACOS stays at or under target.
B08TRXT2MW PEN-BLTACN-SSBLK	$44.99	$11.28	$12.68	$20.50	$943	$1,333	61.3%	45.6%	31.9%	3.14x	FIX	Do not add spend. Listing/price issue to fix first.
B07FF8X6CJ PEN-BLTACN-SSCF	$54.99	$12.76	$14.02	$27.42	$903	$2,411	32.4%	49.9%	34.9%	2.86x	HOLD	Keep current budget. Watch weekly; do not raise until ACOS is under target.
B09QRTDVLK PEN-SLMBLT-STS	$44.99	$10.22	$12.01	$22.28	$716	$2,746	22.6%	49.5%	34.7%	2.88x	SCALE	Increase budget. Keep raising spend while ACOS stays at or under target.
B0B7KN1GMD PEN-SLMBLT-SSBLK	$39.95	$11.09	$11.94	$16.34	$634	$2,397	22.9%	40.9%	28.6%	3.49x	HOLD	Keep current budget. Watch weekly; do not raise until ACOS is under target.
B09QRV3C52 PEN-SLMBLT-ALBLU	$39.99	$4.47	$11.77	$23.18	$538	$2,359	19.7%	58.0%	40.6%	2.46x	SCALE	Increase budget. Keep raising spend while ACOS stays at or under target.
B0B5YH5HGP PEN-SLMBLT-TTN	$54.99	$18.73	$15.65	$19.79	$463	$2,218	18.1%	36.0%	25.2%	3.97x	HOLD	Keep current budget. Watch weekly; do not raise until ACOS is under target.
B09QRXW2SF PEN-SLMBLT-ALPPL	$29.99	$4.54	$8.44	$16.58	$436	$876	43.1%	55.3%	38.7%	2.58x	CAP	Cap the budget and lower bids until ACOS comes down to target.
B09QRS8YQ8 PEN-SLMBLT-ALRED	$29.99	$4.53	$9.43	$15.79	$408	$943	37.4%	52.7%	36.9%	2.71x	CAP	Cap the budget and lower bids until ACOS comes down to target.
B09QRZKJTF PEN-SLMBLT-ALBLK	$29.99	$4.45	$10.48	$14.54	$397	$779	44.1%	48.5%	33.9%	2.95x	CAP	Cap the budget and lower bids until ACOS comes down to target.
B08TTMQ3XH PEN-BLTACN-CFBLK	$54.99	$13.28	$14.27	$27.09	$362	$977	32.1%	49.3%	34.5%	2.9x	HOLD	Keep current budget. Watch weekly; do not raise until ACOS is under target.
B0B7KHNXR5 PEN-SLMBLT-CFBLK	$54.99	$13.02	$14.33	$27.06	$313	$1,235	22.0%	49.2%	34.4%	2.9x	SCALE	Increase budget. Keep raising spend while ACOS stays at or under target.
B08ZZXMGDD PEN-BLTACN-ALBLK	$29.99	$4.86	$9.51	$15.35	$181	$221	70.8%	51.2%	35.8%	2.79x	FIX	Do not add spend. Listing/price issue to fix first.
B0B5YGS8CW PEN-SLMBLT-SSCF	$54.99	$12.09	$13.59	$28.93	$157	$965	14.1%	52.6%	36.8%	2.72x	SCALE	Increase budget. Keep raising spend while ACOS stays at or under target.
B0911DRFTY PEN-BLTACN-ALBLU	$29.99	$4.89	$9.54	$15.08	$118	$290	35.3%	50.3%	35.2%	2.84x	CAP	Cap the budget and lower bids until ACOS comes down to target.
B09J1DNSTH PEN-BLTACN-ALPNK	$39.74	$3.66	$13.03	$22.43	$72	$94	66.5%	56.4%	39.5%	2.53x	FIX	Do not add spend. Listing/price issue to fix first.

Product cost: invoice-verified landed cost (factory + freight + 3% handling).

Amazon fees: 15% commission + FBA pick/pack + storage + returns, from Amazon actuals.

Profit/u before ads = price − product cost − Amazon fees. Breakeven ACOS = this profit ÷ price: ads eating all of it means a $0 sale.

Breakeven ACOS: at this ACOS an advertised sale earns $0 after all costs.

Target ACOS = 70% of breakeven: ads may spend up to 70% of a unit's profit; we keep 30%.

Rule: any campaign above target for 2+ weeks gets bids cut; at/under target with impression share left gets budget.

Questions: Mike Navitsky. Numbers come from Bastion's internal profitability engine (invoice-verified product costs + Amazon fee actuals). Do not share outside the team.